9 makeup trends to try in 2024

2023 is the year of the makeup trend. Trends happen all the time, but in 2023, it feels like a new trend is being “created”, or rediscovered and reimagined, every week. Whether it’s “Strawberry Girl,” “Latte makeup,” “Blueberry milk,” or “Lavender matcha latte with oat milk” (I made that last one up, but doesn’t it sound great?) Millennials continue to warn younger generations against cosmetics they’ve already chosen, with “concealer lips” almost making a comeback. All in all, it feels like 2023 is the year for beauty lovers to experiment with makeup fun. With 2024 just around the corner, we’re more excited than ever to see what’s next – so we spoke to some of the biggest names in the industry to see which trends they think we’ll be trying and loving in the New Year.

The most surprising makeup trend to emerge in 2023 is the embrace of abstraction. Whether it’s patterned, structured eyeliner, or fuzzy, shiny lips and cheeks, we’re seeing a lot of play with shape, position and color, and this trend will only carry over into the next year.” “The trend for eyeliner is to style it,” says Terri Bryant, founder and makeup artist at Guide Beauty. “There are no rules.” While bold shades will be everywhere, classic black is also a trend that is both bold and artistic. In contrast to the bold graphic lines, we will see scattered pigments on the skin, cheeks and lips.”

Allan Avendano, a celebrity makeup artist at L ‘Oreal Paris League of Experts, encourages: “There was a splash of color on the runway at Fashion Week, showing that it can be done in a way that isn’t intimidating and can be fun. Whether it’s Danessa Myricks’ Beauty Colorfix brush, Or Kulfi Beauty Zari Eyes Eyeshadow in Chammak Challo’s stunning two-tone totem-colored eyeshadow, and we’re just having fun with makeup right now. For those who are less skilled with eyeshadow brushes or eyeliner, Eye stickers such as Simihaze Beauty Eye Play can make your face the ultimate art canvas.

Blue’s back, baby

Blue eyeshadow is as iconic as ever, and it’s not going away in 2024.” “The cool thing about blue is that I’ve never seen anyone look bad in blue eye shadow,” says Donni Davy, co-founder and makeup artist at Half Magic. There are plenty of options in the blue world, from warm electric blue to scruffy navy blue to cold baby blue. Before using a bold shade like CHROMEADDICTION Matte Off The Deep End, David recommends using a light, shiny, translucent shade like Amie Cole Lid Joy in Los Angeles, Then use a bold eyeshadow like CHROMEADDICTION Matte Off The Deep End. “Eyeshadow is totally lazy girl eyeshadow,” David explains. If you don’t have a lot of time and want to make your eyeshadow sparkle, matte eyeshadow will get you there quickly and won’t fade. Cobalt blue Eyeliner pencils, such as Urban Decay 24/7 Glideon Waterproof Eyeliner Pencil in Chaos, are also a great alternative to black or brown eyeliner.

Frosty lips and eyelids

In the early 2000s, cold, spicy, expensive makeup was also cold. Frosty pink eyeshadow and icy lips are making a comeback in 2024, but with a modern twist. “We are in the Y2K era of total revival,” says David. “For some people, it’s annoying; For others, it’s heaven, a refreshing break from the ‘frozen lips are out of fashion’ cycle. Gone are the powdery, mottled eyeshadow of the early 1900s. We have started using liquid powder formulations such as Glossier Skywash Pool, VIOLETTE_FR Yeux Paint Nuage de Lilas, and eye shadow sticks such as Abou-Face Shadowstick 2002. Pair it with a shimmery (but not sticky) lip gloss like Half Magic MAGIC Drip in Frosty B*tch or Magic Brownie, or MAC Cosmetics Lipglass, the ultimate lip gloss from the ’90s. You may not be able to sing Christina Aguilera, but you can definitely do it in the “Come On Over “video.

Martini makeup

Who would have thought we would take inspiration from cocktails? If TikTok is any indication, olive green looks, and all kinds of green looks, will be all the rage in 2024. The Martini look, in particular, combines shades of green, gold, emerald and olive in a shiny eyeshadow look. Pair it with a deep red blush or lip color and you’ll look as classic as a cocktail. Some of our favorite olive shades include Victoria Beckham Beauty Lid Lustre velvet, RMS Beauty Eyelights Cream Eyeshadow Eclipse and Merit Solo Shadow Viper.

Sugar plum fairies are everywhere

Sugar plum makeup is the perfect blend of “Strawberry Girl” (tan skin, pink cheeks, bright lips) and “Cool girl” (rosy cheeks, bright highlights, slightly frosty lips). For a few weeks at the end of 2023, who else but Hailey Bieber could pull off this radiant ethereal look? This look is paired with a Soft pink Blush (like Makeup By Mario Soft Pop Plumping Blush Veil) and a dewy, pink-tinged highlight (like Charlotte Tilbury Beauty Highlighter Wand in Charlotte Pinkgasm). However, the most can reflect the “fairy” temperament, or natural flowing eyelashes. Renowned makeup artist Erika La Pearl explains that slender lashes will be the eyelash trend for 2023: “It’s a fine, feathery everyday look that brighten your eyes while also looking natural. I think it’s perfect for ‘out and about’ girls who like simple eyelashes. It’s easier to use, the look is more natural, and it saves time. Try i-ENVY personalized press mascara.

Hybrid lips

Whether it’s the “cherry Coke” trend of heavy, dark lip liner paired with juicy lip gloss, or brown lip liner paired with red lip gloss, lips have been dominating over the past few years. Hybrid lips can be dramatic or understated. Avendano is a big fan of hybrid lips in all their forms: “Use shades that suit your skin tone – it doesn’t have to be super bold, it can be more subtle, like nude or soft browns. This will only make your lips look fuller and easier to kiss. Anyway, a clear lip gloss, Examples include L ‘Oreal Paris Infallible Pro Gloss Plump in Mirror, Kosas Wet Lip Oil Gloss in Jellyfish, or Fenty Beauty Gloss Bomb Universal Lip Luminizer in Glass Slipper that perfectly matches any lip liner color.

Nice style

After years of perfectly groomed brows and matte foundation, we’ve seen the trend for full eyeliner, smudged eyeliner and clean faces, just like Kate Moss and Naomi Campbell in the mid – ’90s. Avendano prefers dark gray or taupe eyeliner, which runs along the eye for a deliberately disheveled look. Try L ‘Oreal Paris Grip Mechanical Gel Eyeliner (thick black or grey-brown) or Sephora 12-hour Contour Eyeliner (51 stone). He said: ‘It’s so easy to create and it takes the pressure off getting the perfect look. David also likes a tight eyeliner (line the upper lash line) and a thick mascara on the lower lashes, which accentuates the eyes rather than obscuring them. (We love ILIA Full Volumizing Mascara and Huda Beauty 1 Coat WOW! Volumizing mascara).

Buffy the Vampire Slayer (Heavily vampire)

“I’m obsessed with vampire lips,” says La ‘Pearl. Use a lip liner to outline your lips before the dark lines, simple and elegant. The glamour look, the perfect blend of dark, gorgeous and smoky eyes, has been a hit on the fashion runways this season. If you hear “monochrome look” and think of neutrals and beiges, “vampire Look” turns that concept on its head, replacing it with deep, rich red and black eyeshadow. Pair smoky black eyeshadow (like Addiction Tokyo Bad Card black eyeshadow) with a cranberry or plum red matte Lip (like MAC Locked Kiss Ink 24-Hour Lip Color Vixen black lipstick or Maybelline Super Stay Vinyl Ink Longwear Liquid Lipcolor Royal Black lipstick) together, it has a dramatic and spooky feel.

Dynamic performance

More than ever, we seem to be looking for products that are not only affordable, but also perform well and last.” Shelagh Wong, general Manager of KIKO Milano North America, explains: “Gone are the days of basic lip gloss, and consumers want a lip gloss that contains nourishing ingredients and high-tech formulations that are not sticky and messy. There’s a reason makeup brands such as Morphe and Urban Decay have reformulated their best-selling setting sprays to add more skin-nourishing ingredients. The rise of “Serum plus” foundations and moisturizers, such as Rose Inc Skin Enhance Luminous Tint Skin Serum Foundation and LYS Beauty Triple Fix Serum Foundation, Occupies a dominant position in the market. Now that we’re busier than ever, it’s important to have makeup that covers everything. Wong also believes that 2024 will be the last era of large-area makeup trays, and that we will move to using small makeup trays or monochromatic makeup to complement existing sets – a discussion Refinery29 sparked earlier in 2023. If so, we might rethink what constitutes the ultimate beauty in the age of minimalism.



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